If any person fails to comply, without reasonable cause, with a direction given by—
- the Commission under sub-sections (2) and (4) of section 36;
- the Director General while exercising powers referred to in sub-section (2) of section 41,
the Commission may impose such penalty as it deems fit but which shall not exceed rupees one lakh for each day during which such failure continues subject to a maximum of rupees one crore.